About Us

Rachel Berg Lifestyle Sandbox in Golden Isles Magazine Leslie HandPhotography

Rachel Berg


Strengths Finder 2.0 Top 5 Strengths

  1. Individualization: Intrigued with the unique qualities of each person.  Has a gift for figuring out how people who are different can work together productively
  2. Connectedness: Faith in the links between all things and coincidences have meaning
  3. Strategic: Creates alternative ways to proceed. Can quickly spot relevant patterns and issues in any given scenario.
  4. Activator: Can make things happen by turning thoughts into action
  5. Maximizer: Focuses on strengths as a way to stimulate personal and group excellence.  They seek to transform something strong into something superb.

Fascination Advantage: (The Talent) Top 5 Adjectives

  1. Expressive: Confident and articulate, they communicate their ideas in a highly engaging style.
  2. Stylish: Their choices, purchases, and investments reflect their point of view.  From that first impression, you know they have good taste and you know they appreciate the best of your.
  3. Emotionally Intelligent: They are excellent at reading situations and understanding the dynamics of relationships.
  4. Energetic: Working towards a goal invigorates them.  Their enthusiasm, work ethic, and ambition inspire the team.
  5. Academic: They set high standards for themselves and their team.  They present themselves with finesse and expect the same from others.  They expect a professional attitude at all times.

DiSC Priorities

  • Action
  • Results
  • Enthusiasm
  • Collaboration
  • Pioneering
  • Commanding
  • Energizing
  • Affirming
  • Assertion
  • Expression
  • Reassurance
  • Polish
  • Poise

Achievements and Certifications

Coaches Training Institute Certified Professional Co-Active Coach

Co-Active Leadership Program Graduate

International Coaching Federation Accredited Coach

Authorized Facilitator Team Coaching International Team Diagnostic Products

International Brain Research and Education Brain Management Consultant

Wiley Partner: Certified Facilitator for: Workplace, Sales, Management, Work of Leaders, Productive Conflict, 5 Behaviors of a Cohesive Team

BA/Business Certificate Agnes Scott College

Alpha Omega The Westminster Schools

Account Services BDA/BBDO Advertising (Corporate Clients Served: Delta, Lake Lanier Islands, North Park Office)

Life Member of the Atlanta Board of Realtors Million Dollar Club (Corporate Clients Served: Kuppenheimer Menswear, Payless Shoes)


The Mission

Leverage Intellectual Diversity

Troubleshoot Communication Gridlock

Produce Top Shelf Results


Niche areas of expertise:

  • Customizing the new productive offsite experience
  • Communication across generations and diverse cultures
  • C-Suite to emerging talent engagement gravitas



Amy Fritchman

Director of Partnerships

Amy is a visionary leader bringing innovative ideas to the table.  She is a pioneer at heart.  Leading with a core belief that strong communication is vital to lasting success, Amy’s focus is on building, encouraging, and empowering healthy company cultures.

Amy is an experienced executive team member working alongside key decision-makers. She is an enthusiastic collaborator with rapid industry growth while cultivating stable and like-minded environments among teams of professionals.

Prior to joining the Sandbox, Amy was a vital team member in building a company from a small boutique firm to a national competitor. She is skilled in planning, organizing, and executing company retreats, as well as team alignment, strategic coaching, university recruiting, and organizational management.

Strengths Finder 2.0 Top 5 Strengths

  1. Achiever – A hard worker who takes immense satisfaction in being busy and productive. Possesses a great deal of stamina.
  2. Futuristic – Energizes with visions of the future. Inspires others with thoughts of what could be.
  3. Strategic – Creates alternative ways to proceed. Faced with any given scenario, they can quickly spot the relevant patterns and issues.
  4. Activator – Can make things happen by turning thoughts into action.
  5. Individualization – Intrigued with the unique qualities of each person. They have a gift for figuring out how different people can work together productively.

Fascination Advantage:  The Trendsetter

  • Embraces opportunities for change and exploration
  • Driven by a profound sense of adventure and creativity.
  • Captivates with spontaneity and a quick wit.
  • Values cutting edge thinking.
  • Attracts attention for changing the game.